Digital trust at the heart of value creation
The Fair&Smart solutions support the transition to a more efficient and sustainable digital society.
Since 2018 and the implementation of GDPR, legislations relating to the protection and proper use of personal data have multiplied all over the world.
In 2024, they affect nearly 75% of the world's population (Gartner).
A word from the CEO
This lasting trend implies a profound change in practices for which a majority of players were un prepared.
As a result, all too often, the subject has been a synonym of a regulatory constraint and GDPR compliance has been opposed to economic efficiency.
Yet the contrary is true: transparency and user trust ARE driving efficiency and improved performance.
« Privacy UX is one of the most powerful levers for improving customer experience that has emerged in the last 10 years. It is a European specificity.»
Our Core Values
81% of people believe that a company’s handling of personal data is indicative of how it views and respects its customers. (Source: CISCO 2022)
However, the search for customer satisfaction, which is the most successful companies priority, cannot apply to all areas except personal data management.
On the contrary: personalising user journeys and experiences also means personalising the Privacy experience!
This can prove complex when it comes to user interactions it requires the consideration and articulation of regulatory, technical and business constraints.
Since 2016, the Fair&Smart solutions offer sovereign, effective and competitive ways for private companies and public actors of all sizes to satisfy their users in all their interactions related to personal data:
- Management of consents and preferences: Right Consents,
- Exchange of personal data: Right Data.
So that beyond regulatory compliance, transparency and trust become the norm; that they generate engagement, conversion and loyalty, and ultimately, that personal data is seamlessly converted into value for individuals and businesses.